What kind of leadership is the key in the success of elite sports in Finland?
12.8.2016 The success of Finnish athletes in different sports has always had a great importance for the Finnish people and a strong impact on the national identity. Recently, this success has declined especially in the traditional sports, such as track and field, cross-country skiing and ski jumping.
Hard times in Europe
1.8.2016Who could have predicted the turmoils and problems that the old Europe has had to face during the past five years? Politicians at least have had their hands full of work in trying to navigate through the internal and external challenges of the multinational community.
Mitä menestyvät markkinoijat tekevät muita paremmin vuonna 2016?
29.4.2016Markkinoinnin kentässä vaikuttaa tällä hetkellä jopa historian suurin, asiakkaista liikkeelle lähtenyt muutosvoima.
Why is giving a brand name so important for technology companies?
13.4.2016One of the most significant findings to emerge from my study is that giving a name to a company, product or innovation is actually a strategic thinking process.
How can SMEs gain marketing knowledge with low-budget?
24.3.2016Many experts agree that the Finnish products are made well, people are smart and have high education. Why does then the Finnish economy struggle?
Suomen kansantalouden madonluvut
24.3.2016 Maailmantalous elää jo nousukautta, mutta me emme ole päässeet kasvuun ollenkaan mukaan, huomauttaa työeläkeyhtiö Varman toimitusjohtaja, kauppatieteiden tohtori Risto Murto.
The effects of geographical competition and demand on grocery price premium
17.3.2016 This paper aims to assess the effects of geographical competition and demand on proprietor-run grocery stores’ pricing in Uusimaa, Finland’s most populated province. Literature review of earnings management: Who, why, when, how and what for?
11.3.2016This paper reviews the literature on earnings management and its implications for managers and relevant stakeholders.
Vähittäiskauppa elää uutta murrosta
8.3.2016Vähittäiskaupalla ei mene kovin hyvin Suomessa eikä juuri muuallakaan. Taistelu markkinaosuuksista on kovaa, ja hintojen halpuutuskampanjat ilahduttavat kuluttajaa.
Six questions for SME managers to enhance competitiveness
26.2.2016 Most of the SME managers know that they need to enhance marketing orientation in their company in order to create competitive advantage and thus, enhance the financial success. The difficulty, however, is how to do it?
Suomen menetetty kilpailukyky
16.2.2016 Suomen politiikka, talouspolitiikka, sisäpolitiikka, pakolaispolitiikka jne. ovat kaikki sekaisin. Tuntuu siltä, että Suomen poliittinen johto on menettänyt toimintakykynsä, jos sitä nyt on ollutkaan.
Gamification of the sales process at a telecommunications company to improve the motivation of the salesforce
30.11.2015This study aims to understand how game elements can be applied to increase the motivation of the salesforce at a Finnish telecommunications company.
