Finnish Business Review

Finnish Business Review is a peer-reviewed, open-access international forum for the publication of original research articles and cases on managerial issues in Finnish and international contexts. It was established by Jamk University of Applied Sciences in the year 2014, and it is included in the EBSCO Business Source Elite database.

11.11.2014

Raising awareness of a brand strategy by a high tech SME manager: The effect of previous practice and felt needs

11.11.2014

Articles

The article richly describes how previous practice and felt needs affect a brand strategy adoption by high tech SME managers and suggests courses of action to be taken by stakeholders to promote competitiveness of high tech SME companies.

8.9.2014

Challenges and success factors in pursuing disruptive innovations: A Finnish high-tech start-up case study

8.9.2014

Articles

This article addresses the main issues faced by Finnish start-ups which pursue disruptive innovations and increases our understanding how the issues can be resolved through the experiences of a case company.