design-based research
Designing an advanced services contract in servitization strategy: A study from the B2B sector in Finland
Abstract: Since the 1990s servitization has gained increasing recognition as a strategy for manufacturing firms to differentiate themselves from competition...
Gamification of the sales process at a telecommunications company to improve the motivation of the salesforce
This study aims to understand how game elements can be applied to increase the motivation of the salesforce at a...