Abstract: Since the 1990s servitization has gained increasing recognition as a strategy for manufacturing firms to differentiate themselves from competition and gain sustained competitive advantage by integrating services to their products. Despite that there are still question marks on how to successfully implement it for value creation in a profitable way.
Continue readingGamification of the sales process at a telecommunications company to improve the motivation of the salesforce
This study aims to understand how game elements can be applied to increase the motivation of the salesforce at a Finnish telecommunications company.
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