SME
How can SMEs gain marketing knowledge with low-budget?
Many experts agree that the Finnish products are made well, people are smart and have high education. Why does then...
Six questions for SME managers to enhance competitiveness
Most of the SME managers know that they need to enhance marketing orientation in their company in order to create...
Raising awareness of a brand strategy by a high tech SME manager: The effect of previous practice and felt needs
The article richly describes how previous practice and felt needs affect a brand strategy adoption by high tech SME managers and suggests courses...