Articles
Raising awareness of a brand strategy by a high tech SME manager: The effect of previous practice and felt needs
The article richly describes how previous practice and felt needs affect a brand strategy adoption by high tech SME managers and suggests courses...
Challenges and success factors in pursuing disruptive innovations: A Finnish high-tech start-up case study
This article addresses the main issues faced by Finnish start-ups which pursue disruptive innovations and increases our understanding how the issues...