Smartphone as a Learning Tool – An Activity Theory Approach for Learning Marketing Concepts

Authors: Outi Niininen and J. Graham Spickett-Jones | For many people, the smartphone has become ubiquitous- the smartphone has evolved rapidly into an essential instrument for modern life. It has become a commonplace tool that has helped to extend personal horizons beyond immediate physical constrains; it supports a seamlessly blended, hyper-mediated and interconnected sense of…

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