Marketing
Why is giving a brand name so important for technology companies?
One of the most significant findings to emerge from my study is that giving a name to a company, product...
How can SMEs gain marketing knowledge with low-budget?
Many experts agree that the Finnish products are made well, people are smart and have high education. Why does then...
Six questions for SME managers to enhance competitiveness
Most of the SME managers know that they need to enhance marketing orientation in their company in order to create...