Examining corporate social responsibility perception in sport federations: The case of Turkey
Abstract: Although it has long been a prominent concept in the business sector, corporate social responsibility (CSR) entered the sports sector only a few decades ago. Sports organizations, however, are usually considered an integral part of society as profit-oriented businesses. From this point of view, the concept of CSR needs to be examined within the sports industry. This study aimed to review sports federations’ perceptions of CSR. For this purpose, semi-structured interviews were conducted with the authorities of 10 different sports federations which were selected using a criterion sampling method. The data obtained from the interviews were subjected to content analysis. It was determined that five of the 10 federations carry out CSR projects regularly, two have participated in CSR projects, although they have been irregular and inadequate, and three federations do not initiate CSR projects nor take part in such projects at all. All federations’ CSR activities were analysed according to Carroll’s Corporate Social Responsibility Pyramid.
Keywords: Corporate social responsibility, sport federations, philanthropic responsibilities, community orientation
Authors:
Cem Tınaz, corresponding author, Istanbul Bilgi University, Eski Silahtaraga Elektrik Santrali, L3-103 b Kazim Karabekir Cad. No: 2/13 34060 Eyup / Istanbul – Turkey, cem.tinaz (at) bilgi.edu.tr
Handan Kortak, Bahçeşehir University, Bozkurt Mh. Ergenekon Cd. No 27/7 Pangaltı Şişli, handankortak (at) gmail.com