Katriona Fraser and Rachel Lindner International Business Studies, University of Paderborn, Germany katriona.fraser@upb.de, rachel.lindner@upb.de Abstract In this paper, we outline the rationale, design and practicalities involved in setting up a business model generation course for students of International Business Studies (IBS) at the University of Paderborn (UPB). This learning scenario aims to help students develop…
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