Abstract: The objectives of this conceptual perspective article are to explore the extent to which the umbrella concept of creating shared value (CSV) is embraced and utilized by the international business (IB) literature, and to suggest avenues in order to leverage the potential of this concept in future IB research. Our literature review suggests that although corporate social responsibility (CSR) has been a growing research topic in IB literature, there is not yet any research by IB scholars on CSV. Aiming to create a research agenda in this direction, this study suggests ten avenues for future IB research to embrace the CSV concept. Pursuing these avenues will contribute not only to the IB literature but also to the CSV literature, which suffers a number of criticisms. Managers as well as policy makers can find tips from this study to stimulate CSV.
Keywords: Creating shared value, international business, corporate social responsibility
Murat Akpinar, corresponding author, JAMK University of Applied Sciences, School of Business, Rajakatu 35, 40200, Jyväskylä, Finland, murat.akpinar (at) jamk.fi
Salman Saleem, JAMK University of Applied Sciences, School of Business, Rajakatu 35, 40200, Jyväskylä, Finland, salman.saleem (at) jamk.fi